Want to start a career as a skilled logo designer?

The need for logos in today's branding is undeniable. All of us are more or less familiar with logos. There may be many of us who are not so aware of the name of this thing, but have an idea of the use of the logo; And there are many who know this thing by different names like - trademark, hallmark, monogram etc.

Career as a Logo Designer

A logo is an identity symbol or identifying mark of an organization, organization, or organization. The importance of this miniature symbol is not only limited to the identification of an organization but it also plays a significant role in many other ways. A beautifully designed logo attracts customers as well as increases their acceptance of the product or service. Besides, it also contributes effectively to increase the reputation of the organization. Logos also play a role in the marketing of products or services.

What is the logo?

The English word logo is an abbreviation of logotype or logogram, which literally means symbol or sign. Generally, a graphic mark, symbol, symbol or stylized name used to identify or recognize a company, organization, product or brand easily by its customers is called a logo.
In other words, a logo is A visual representation of your brand identity, which instantly conveys the message you want to convey to people and gradually inculcates belief in your message in their minds. This way, whenever customers think about your organization, brand, product or service, different thoughts will come to their mind.

History of logos:

A logo can become a very powerful asset for a brand or organization. In fact, there are many companies or brands that we can identify more quickly by their logo than by their name.

Historically, the symbols engraved by rulers on coins issued in ancient Greece have been claimed as the original logos. Traces of the modern logo can be traced back to the thirteenth century and the Renaissance period. At that time potters, stone carvers and people involved in the construction of various structures and sacras used to inscribe various marks on their works as signs of ownership. Although the first commercial use of logos began in the late nineteenth century. The Victorian era saw an increase in demand for various products. Due to this, the amount of product production also increased at a large rate. As a result, companies focus on increasing and maintaining the quality and craftsmanship of their products to stay competitive with their rivals. There is also an awareness among the organizations about taking credit for the quality of the products they produce at that time. In that sequence, for the first time, companies producing homogeneous products realized the need to use abstract symbols as distinctive identifiers for their companies or products.

In 1876, Bass Brewery was the first to commercially open its trademark or logo. Their logo was a red triangle with the word BASS written in English below it. The logo design follows the 'color theory' proposed by Johann Wolfgang von Goethe in 1880, where red is represented as a symbol of seriousness and status.

Why is the logo necessary?

Logo Necessary

A well-designed logo is no less important to the success of the organization. Attracting customers' attention, creating a strong impression of the organization or brand at first sight, building identity, helping recall, creating a different perspective from competing organizations, maintaining brand loyalty. Moreover, it is highly desirable for customers to have a beautiful logo of their favorite company.

1. Attention : There is a proverb in Bengal, 'First the visionary, later the judge'. We judge anything first with our eyes. That is, we feel attracted to that thing when it looks attractive to the eye. This is how our interest in something begins. A beautiful logo can easily attract a person's attention as well as generate interest in the organization.
2. Basis of identity: Logo is very effective as a means of identity of the organization. The logo can be easily used as an identifier in all types of materials used for branding, including company business cards, letterheads, landing pages. This creates a positive impression among customers or concerned persons about the organization in addition to beautification.
3. Create a strong first impression: Since logo is the first introduction of an organization to a customer, any organization should create a well-designed logo. Apart from providing identity, a logo also conveys the core value of an organization to its customers in a unique way. A well-designed logo will create a strong impression of your company among customers at first sight, which encourages them to learn more about the company.
4. Helping to remember: Beautifully designed and attractive logos stay in people's minds for a long time. In many cases, even if we cannot remember or forget the name of an organization, the logo of the organization remains in our memory. By doing this, we remember the name of the organization as soon as we see the logo. That is, in order for customers to easily remember the name of an organization, a logo also does that.
5. Differentiate your company from competitors: Logo is very important in creating a different image by differentiating your company from competitors. Good quality products are not the only thing that attract buyers or customers. An attractive logo also often adds an extra dimension to your company's reputation.
6. Brand Loyalty: Brand loyalty is very important in business. As the scope of your organization continues to grow, the familiarity of the company logo among customers also increases along with it. In this way, this logo you use will become another name of trust. And then customers will collect it by seeing the logo with the product. For example, when you see the Adidas or Nike logo on the shoe when you buy it, how do you feel? Or Bata-Apex logo? Or the logo on Apple's iPhone, computer or any other accessory? Try to understand it yourself. Surely better? That's right.

How to design a logo?

Need a nice logo for your organization? Wondering how to make a beautiful logo or design a logo?

Logo Maker

In designing a beautiful and appropriate logo for an organization, it is good to have a basic idea about logos—such as: what are the types of logos, what is the usefulness of a logo, what kind of logo should be used for which organization— This will make it easier for you to choose the type of logo that will suit your organization.

Needless to say, we must approach a professional logo designer to create a logo. Although most of us remember amateur designers to cut costs. Remember, a beautiful logo is not only associated with your company's image, it is also a valuable asset for your company. So it is best to take the help of a professional designer when it comes to creating a logo.

Things to keep in mind while choosing a logo:

We must approach professional designers to create logos. But it is also important to choose the appropriate logo for the organization. While selecting the logo, you have to keep some things in mind. Things to keep in mind:

1. First decide what message you want to convey to the customers through the logo. By doing this, you can easily find out what to focus on while creating the logo. Consider this while selecting the logo.
2. Always prefer simple logo in logo selection. Focusing too much on creating a logo can become overwhelming.
3. When choosing a logo, an idea should be based on a concept that does not focus on a particular period. In this case, the long-term planning of the organization should also be taken into consideration, so that there is no need to change the logo of the organization in the future. Because changing the logo repeatedly can be negative for your organization. So choose a logo that can adapt over time.
4. Humans have a psychological relationship with color. Creates different attitudes in people's minds. So the color used in the logo should also be taken care of. Therefore, if necessary, you should also study about colors.
5. It is also important to have knowledge about competing companies. This will reduce the possibility of the logos of both organizations becoming the same. Your objective will be to select a logo that will stand out from the rest.
6. The organization's target customers should also be taken into consideration. Choosing the logo with them in mind will make it easier to attract the attention of the target customers.

Software's that can be used to create logos:

Using raster graphics is absolutely inappropriate for logo design, rather using vector graphic software is the hallmark of a professional designer. And so if you want to get a beautiful and attractive design logo vector graphic output, as a professional logo designer you can take the help of Adobe Photoshop and Adobe Illustrator to design the logo.

These two software are generally the most effective and widely used vector graphic software for logo design. Also, a software called Affinity Designer has become quite popular these days.

Apart from these, Gravit Designer, which is preferred by some as the best online logo software. You can also use software like Hatchful, Vector, Looka, Inkscape and CorelDRAW.

Mistakes we make while designing logos:

We need to know the mistakes we often make in logo design. Because, logo and marketing are related to each other. A bad logo will affect your marketing.

1. Designing a logo with an amateur designer: Even though a new entrepreneur invests a lot of money in various sectors, most of the logo designs are seen to be referred to amateur designers to cut costs. Remember, a beautiful logo is not only associated with your company's image, it is also a valuable asset for your company. Therefore, in creating a logo, an amateur designer cannot be remembered. Rather, it is better to choose a professional. Because only a professional logo designer can give a wonderful logo for your organization.
2. Floating on the stream: Floating on the stream is seen in many cases during logo design. We have a tendency to prioritize current trends to get quick focus. It should not be done at all. Remember no trend lasts forever. Trends come and go quickly. And anything made to follow a trend becomes cheaper after the trend is gone. And so the current trend cannot be prioritized while designing the logo.
3. Using Raster Graphics: Another mistake that is made in logo designing is the use of raster graphics. This is totally unprofessional behavior. Raster graphics should never be used. Because raster graphic in this case the pixels of the logo are reduced. By doing this, if you want to resize the logo as required, you will face the problem of the logo becoming blurred. For this you have to use vector graphic software.
4. Overcomplication: Overcomplication is often seen while designing a logo. Many people think that only if you can assemble many things in the logo, you can make something unique. This is a completely wrong idea. The presence of too many elements damages the logo in various ways. If the size is reduced, many things do not emerge. So the logo should not be too complex and detailed.
5. Failure to choose the right font: This is one of the most common mistakes in logo design. Sometimes, we can't figure out which font goes well with the logo. One of the prerequisites for a good logo design is choosing the right font style.
6. Using too many fonts: You should never use too many fonts in a logo. This can be compared to displaying all the photos in a photo album together. Every typeface is different. That's why using too many fonts in a logo creates confusion. So it is better to use maximum two typefaces.
7. The attitude of copying others' logos: One of the biggest mistakes in logo design is trying to copy others' logos, which is unfortunately on the rise. Many people do things to get things done quickly, which should never be done.

How to Register Logo Copyright:

If you want, you can register your organization's logo as a copyright from the Copyright Registration Office. In this regard, an application should be made to the Copyright Office. Here's what you'll need:

1. Image of the logo you want to register
2. Each part of the logo should be clearly defined
3. The product or service against which the logo will be used should give an idea of the type of product or service
4. Applicant's name, address along with photocopy of national identity card should also be submitted

You should first go to the office of Bangladesh Patent, Design and Trademark Directorate with the mentioned documents. Go there and collect the Trademark-1 (TM-1) form. If desired, the form can be collected online. Then fill the form through computer. Then TM-1 form, bank deposit receipt and other documents should be submitted to the information and service center of Bangladesh Patent, Design and Trademark Directorate after depositing the prescribed fee in the bank. In return they will give you an acknowledgment receipt. The Patent, Design and Trademark Office will then examine your application. If everything goes well they will allow you to publish the logo in the magazine.

After getting the permission to publish the logo in the newspaper, you have to pay the prescribed fee. The purpose of publication in newspapers is to check whether any person or other organization has any objection to your logo. Any objection should be submitted in writing to the Directorate of Patents, Designs and Trademarks within two months from the date of publication of the logo in the newspaper. If no one files a complaint within this period, the logo will be registered in the name of your company/product/service. They will give you a certificate as proof.

Your logo can only be used by you after registration. If any other person or organization uses the same logo, then legal action can be taken against him. Under the Trademark Act, 2009 and the Penal Code, 1860, counterfeiting of registered logos can be punishable with a fine of up to three lakh rupees with a maximum imprisonment of three years.

My article on career in logo design sector will benefit you. Stay tuned for more such information.

In addition to earning online, it is possible to earn by learning graphics designing in any sector?

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